http://www.slideshare.net/ZebraChris/selling-to-zebras-1st-chapter

"And when I leave I always come right back here.
The young spitter that everybody in rap fears.
A lot of ya'll are still sounding like last year;
The game needs change and I'm the <expletive> cashier" - Successful -- http://www.youtube.com/watch?v=j5DySYu5Bfw

Toronto rapper Drizzy "Drake" Roberts brings up a valid point, the game needs changing. Sometimes we get so caught up in doing the same thing day-in-day-out that we forget to innovate. We get stuck in a cycle, a comfort-zone, where we can't seem to remember that at one point, our job felt new and overwhelming.  There was a time when you first started your job where you probably felt like you were in over your head and that you might not make it. But you did make it. Now you're chugging along operating on auto-pilot. Stop it, change up your routine. Break out of the consistency and force yourself to do something different. 


“If you want something new, you have to stop doing something old” ― Peter F. Drucker. 

I talk to business owners every day who tell me all things they struggle with. I follow up with logical question like, "Ok, you're struggling with marketing, right? Got it. So, what are you doing to fix this?" I hear crickets, most people, when prompted, can tell you the problem if they are forced to think about it, but never get around to sitting down and writing up a solution. The game needs changing, be the <expletive> cashier.