Thanks to Michael Reynolds for having me as a guest on the Digital Exec podcast. We talk about what to look for when choosing a marketing agency, how much you should be prepared to spend, and a secret New Zealand hockey team initiation for rookies.
"Join us as Brian and I discuss what to look for in an agency, how to measure success, and how to make sure you are maximizing your investment." - Twitter: @michaelreynolds
The Honest Economy: Marcus Sheridan at TEDxRockCreekPark -- "The Sales Lion"
Platinum HubSpot Partner Element Three provides a 1:20 explanation of Inbound Marketing without a single buzz word. Simple is beautiful (via @ElementThree).
"Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth." - Oscar Wilde
Currently, the 2 most prominent forces in my life are: the Internet, and my men's league hockey team. Between the two, there are some major differences in the realm of anonymity.
There is a thought leader in the sales world whom I follow closely and have a personal relationship with. He sometimes describes himself as abrasive and "not likable". He frequently comments on blog posts and responds to content in a voice which aims to disrupt the status quo and force readers to self-asses their personal thoughts and beliefs. I'm sure he'd admit there is some entertainment/shock-value mixed in, but as a whole, he is comfortable with his voice/message, and though such efforts, has become well-known (and respected) within the sales community.
I wonder if he would still have been able to gain this respect as a hockey player? Would this type of behavior be sustainable during a hockey game?
Ice hockey is a fast-paced, physical game (just ask ESPN broadcaster, John Buccigross). Because of the emotional nature of the sport, sometimes players take liberties with opponents who might not be as strong physically, or as quick witted mentally. Policing the game, there is an underlying "code" which implies players must be held accountable for their words and actions. Fighting is legal and pugilism within the game has maintained a consistent place at both the amateur and professional levels for over 100+ years.
Whenever you disagree with someone, you have the option of letting them know. If they don't agree with your opinion, they have the option to respond. That in itself is the definition of conflict. In hockey, based on the code, if I choose to voice my opinion, I must be willing to back up my words with actions. If a player insults an opposing player, he will most likely be challenged to a fight which he must accept. If he does not accept, he will be deemed a coward and he will lose credibility and respect from both his opponents and teammates.
The internet doesn't work this way. If you insult someone online, there's no need to answer for it. I once heard a comedian question what would happen if with every tweet, comment, and blog post there was an associated phone number, email, and home address of the author listed. Would people be more mindful of their words if with every comment came with the potential for a physical response?
The Jimmy Kimmel show has a segment called "Mean Tweets" where celebrities read aloud insulting things that were tweeted about them. I'm sure most of the time, the writer of the insulting tweet never thought the celebrity they were referencing would ever see the message. In order for the bit to work, they display the handle of the tweets' author for the whole world to see, removing the anonymity.
I wonder if these once anonymous authors feel any regret when their tweets are read aloud on national television by the person they were insulting. If nothing else, I bet they wish they had been more clever. Most of the humor comes from how trite and unimaginative the insults are.
What incentives someone to publish a "mean tweet" about someone they've never met in person?
Cool blog article on why what you thought you knew... is wrong.
An eagle was sitting on a tree resting, doing nothing. A small rabbit saw the eagle and asked him, "Can I also sit like you and do nothing?"
The eagle answered: "Sure , why not."
So, the rabbit sat on the ground below the eagle and rested. All of a sudden, a fox appeared, jumped on the rabbit and ate it.
Moral of the story:
To be sitting and doing nothing, you must be sitting very, very high up.
"And when I leave I always come right back here.
The young spitter that everybody in rap fears.
A lot of ya'll are still sounding like last year;
The game needs change and I'm the <expletive> cashier" - Successful -- http://www.youtube.com/watch?v=j5DySYu5Bfw
Toronto rapper Drizzy "Drake" Roberts brings up a valid point, the game needs changing. Sometimes we get so caught up in doing the same thing day-in-day-out that we forget to innovate. We get stuck in a cycle, a comfort-zone, where we can't seem to remember that at one point, our job felt new and overwhelming. There was a time when you first started your job where you probably felt like you were in over your head and that you might not make it. But you did make it. Now you're chugging along operating on auto-pilot. Stop it, change up your routine. Break out of the consistency and force yourself to do something different.
“If you want something new, you have to stop doing something old” ― Peter F. Drucker.
I talk to business owners every day who tell me all things they struggle with. I follow up with logical question like, "Ok, you're struggling with marketing, right? Got it. So, what are you doing to fix this?" I hear crickets, most people, when prompted, can tell you the problem if they are forced to think about it, but never get around to sitting down and writing up a solution. The game needs changing, be the <expletive> cashier.
I left work early Friday afternoon to take care of a pressing personal matter. Having recently re-located my car to Boston, I had neither a Massachusetts drivers license nor plates, both of which are requirements for obtaining a resident sticker. A resident sticker is a requirement for parking downtown. I'm from St. Louis where we drive everywhere and can park anywhere, so this has never really been an issue for me. Boston is slightly (majorly) different in that you can ONLY park in places with a resident sticker (showing proof that you live in the designated area), and you must have Massachusetts license plates.
The RNV (Registry for Motor Vehicles, Boston's version of the 'DMV') closes at 5p on Fridays. I left work in Cambridge at 4:15p, took the Green Line subway to Park St Station, and proceed to run in the pouring rain in an attempt to get to the RNV before they close at 5p. I'm standing across the street from my destination, I can almost smell it (literally) and my iPhone says '4:59p'... I'm going to make it. Barely, but I'm going to make it. The clock strikes '5:00p' on my phone and as I reach to open the glass doors, a large Bostonian rent-a-cop impedes my progress by saying, "It's 5 o'clock, we're closed".
My heart sinks, I've just blown a good 45 min of prime work time to arrive at the RNV 60 seconds too late. I'm standing 2 feet from my destination in the pouring rain and was forced to turn around, walk away, and make another attempt Monday morning which involves standing in line for another hour and missing twice as much valuable work time.
Now, I know what you're probably thinking:
"@BMOSE, this is all your fault! Don't blame the security guard he was just doing his job! YOU could have left work earlier!" ...you are correct, I admit, this is no one's fault but my own, I should have planned better. But here's my point:
We are now at a place in society where I feel we've lost touch with the 'human' element. There will always be a need for rules, guidelines, and laws. However in doing one's job, there comes a time when we must remember who exactly we are dealing with. I encourage anyone who interacts with humans on a daily basis to keep this in mind. Whether you work in retail, manufacturing, services or sales. Whether you're a gardner, astronaut, pre-med student, waitress, CEO, or whatever. Keep in mind that you're not just dealing with an faceless email address, account number or some random out-of-breath guy who shows up at the doorstep of your place of business at closing time, soaking wet with a backpack full of registration papers and a broken umbrella. You're dealing with a person. Throughout your day, we all have opportunities to educate and provide value to our customers, co-workers, family, friends, and perfect strangers. We should continuously be looking for ways to utilize our resources in order to 'solve for the customer' and make other people's lives easier. As much as possible, try to empathize with the people you interact with and don't see things in black and white. If a small amount of effort on your part can make a big difference to someone else, put forth that effort. Because karma is bound to come back around, and next time it might be you left out in the rain.
Some things I'm in to...
Aspiring Yacht Week Skipper