Rapper Kid Cudi (@KiDCuDiOnline) struggles with the same challenges we all face on popular social media sites.

In the song, “Simple As…” (track 3 off Cudi’s breakthrough album, “Man on the Moon”) he raps,

I can’t be a loser could’ve figured that
I can’t be a lame I’m cooler than that
I feel I love, the fame then I hate it back
thinking now what I should be Twitterin‘?

Cudi is obviously struggling with the dilemma which many before him have faced; how do you express yourself in 140 characters?  For many high-profile artists and celebrities there’s a lot of pressure to be creative, witty and entertaining on your Twitter page.

Consequently in the song, “My World” (track 6 off the same album) Cudi mentions his Facebook page:

Instead of all the ladies cause they talk down
I was too artsy known to be a clown
Now my Facebook poppin’
cause I told the same girls I would be the hot s**t….

To the best of my knowledge Kid Cudi is the first mainstream rapper to mention Facebook and Twitter in the same album. Cudi respectfully mentions these social media sites with a tone of severity, in the same breathe as he describes other major life experiences. Before “Man on the Moon” other social media sites may have been mentioned in rap songs, but only farcically or as a pop-culture reference. With these 2 simple name-drops Cudi captures the real-life essence of how social media affects his daily life.